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NDT attend to Beijing International Television Technology Conference(ITTC)
 
Time:2011-06-24

 

On May 18-19, 2011,Beijing International Television Technology Conference was held in Beijing Fragrant Hill Empark Hotel. As a famous system integrator in the radio and television industry, NDT group was invited to attend the symposium speech. With a forward-looking and innovative speech issue, NDT group was pleased to report at the meeting as the first company representatives.

Mr Xu Xiangdong,the vice general manager of Professional Audio-Visual and Broadcasting Dept of NDT group,he gave a speech involved " technology innovation in super high definition shooting technology and next generation studio lighting ". From the following areas for analysis:Camera:2K or 4K-Priority of Picture Quality; Digital workflow -time is more important related to large data transfer and video format transcode;Film production merging into broadcast production system, providing film quality/style standard; 3D shooting in broadcast -Importance on LDS (lens data system). Lighting: Update of new LED Fresnel technology;Difficulty overcome in studio lighting by LED ¨C light field, shadow rendering, barndoor cut and REAL optical focus;Efficiency on new generation of LED studio lighting -upgradeable technology, lighting setup and shooting style;Future development of LED Fresnel.The participants had a strong interested in advanced technology and the revolutionary product, industry experts and Mr. Xu Xiangdong made a warm and friendly discussion.By the good communication platform, everyone expressed the equipment manufacturer and system integrator will cooperate sincerely, providing our customers more excellent products and perfect service system integration.

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